A Journey of Taste,
Tradition, & Togetherness
Handcrafted with love & tradition
The Beginning
Shuddh Swad was born from a simple yet profound realization by our founders, Jayanta & Kailash. Growing up in the heartland of India, they were surrounded by the rich aroma of homemade sweets, especially during festivals like Chhath Puja.
Thekua wasn't just a sweet; it was an emotion, a symbol of devotion and family bonding. As they moved away for work, they realized that authentic, homemade Thekua was hard to find. The market was flooded with factory-made versions that lacked the soul and purity of the traditional recipe.
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Pure & Natural
Our Mission
"To deliver purity and tradition in every bite. We believe that food should be made with love, patience, and the finest ingredients."
Core Values
Purity
Only pure ghee, organic jaggery, and high-quality wheat flour. No preservatives.
Tradition
We stick to the age-old recipes passed down through generations.
Sustainability
Eco-friendly packaging and locally sourced ingredients.
Experience the Tradition
Every bite of our Thekua tells a story of heritage, craftsmanship, and pure love.
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